NEWS

Where Engineering Meets Imagination

At Isaac H Grainger & Son Ltd, precision and innovation have always been at the core of everything we do. When it came to our latest product range, the Swift Leveller, we knew we had something special—cleverly engineered levelling components designed to make outdoor building installations faster, simpler, and far more environmentally friendly. But even the smartest solutions need to look the part. That’s why we joined forces with creative agency Nutcracker Design and Marketing to bring the visual identity of the Swift Leveller to life. This wasn’t just about sticking a logo on a box. It was about turning industrial design into something eye-catching and memorable. We needed a bold, recognisable brand that reflected the same British-built quality and ingenuity as the product itself. And Nutcracker were the perfect creative partners to help us get there.

Swiftly Building a Visual Identity

Rather than hiding our product away in traditional packaging, we decided to showcase it. Each Swift Leveller now sits proudly in custom-shaped outer packaging that highlights its unique design. The packaging follows the contours of each leveller, giving customers a clear view of what they’re getting while keeping everything securely in place for storage and display. The team at Nutcracker really embraced that approach. They helped us create something visually distinctive that also serves a practical purpose. Working closely with our engineers, they developed branding and packaging that tells the Swift Leveller’s story before anyone even picks it up. From the colour palette to the typography and the way each item is presented, everything has been designed to align with the values that underpin our work: strength, quality, simplicity, and sustainability.

Packed With Personality

What made the process work so well was the collaborative spirit between our two teams. We brought the technical knowledge, they brought the creative spark, and together we shaped a visual identity that captures exactly what the Swift Leveller is all about. This collaboration is a great example of what happens when manufacturing and marketing meet with shared purpose. At Graingers, we’re proud to have created a product that solves real-world problems for installers while helping to reduce environmental impact. And now, thanks to our partnership with Nutcracker, we’ve got branding that does it justice—clear, professional, and packed with personality.

Looking Sharper Than Ever

The Swift Leveller’s new look is more than just a design exercise—it’s a statement of intent. It reflects our commitment to combining traditional engineering values with modern thinking. And just like the product itself, it’s built to stand out. So whether you’re a builder, installer, or just someone who appreciates a well-made product, you’ll find the Swift Leveller range is looking sharper than ever. And that’s thanks to a brilliant bit of teamwork between two very different but equally passionate companies.

So …

… The result is a smart product with standout style—thanks to a great collaboration between Graingers and Nutcracker.